NEW YORK -- Teens have a love-hate relationship with brands. While they tend to be brand loyal, most say they are savvy enough to know that they are being marketed to, according to a new Teen + Brands study by Viacom's The N channel.
Nearly half (46%) of teens surveyed said they tend to stick with a few of the brands they really like. But, 52% felt, "Brands are created by marketers just to get more money."
The report, created in conjunction with Open Mind Research, New York, and OTX Research, Los Angeles—and based on interviews with 1,000-plus kids 13-19 online, via cell phones and in focus groups in March—revealed Generation Y to be a somewhat schizophrenic generation.
For instance, a third of those polled agreed, "If there were no brands, the world would be better." Yet 29% claim "having cool brands makes me feel cool" and that they are "obsessed with brand names."
It's a complex equation for marketers, said Rahda Subramanyam, vp of research and planning for MTV Networks kids and family group. "This generation is highly aware not just of brands but marketing strategies. Overt marketing techniques are not going to work."
Of the 47 brands tested, Apple's hugely successful iPod digital music player emerged as the brand that is "absolutely essential to teens."
"They respond to brands that reflect their lifestyle and offer innovation, creativity and a high degree of style," said Irma Zandl, principal of The Zandl Group, New York.
Teens consider brands like the iPod to be not only their favorite but also as defining their generation.
Other such trademarks include American Eagle Outfitters, Axe, Baby Phat, Facebook, Google, Hollister Co., MTV, MySpace, Vans and YouTube.
Soft drinks and fast food marketers have done a better job targeting teen boys. Half said the brand of soda matters, with Coca-Cola the most popular; 47% of the boys said fast food brands matter, compared to 41% and 39% of girls, respectively.
"Coca-Cola has a timelessness and we are committed to making it the brand that is the real thing: refreshing, energizing and the best taste in the world," said Katie Bayne, CMO at Coca-Cola North America, Atlanta. "Those simple things are important and true and all work for teens."
Regardless of sex, those who expressed the most intense loyalty were often the same people who would quickly leave one brand for another. Nineteen percent will swap brands due to boredom. One in four will switch if a brand becomes too popular.
"It's typical," said Anastasia Goodstein, founder of teen marketing site Ypulse.com, San Francisco. "Teens are going through a stage in their life where they are figuring out who they are. As they change their own identities multiple times, the brands adjust along with that. They can be completely in an Abercrombie phase and they switch to another group of friends, get into Emo music and are shopping at Hot Topic instead."
TV (per 32% of respondents) and magazine advertising (28%) still proved to be the most influential forms of media. "There is still more trust in a TV commercial or in an edited magazine versus a pop-up ad or the messages you get on MySpace from fake spammy friends," said Goodstein.
Brand names are most important when it comes to computers (64%), shoes (56%), MP3 players (55%), cell phone service (54%) and clothes (53%).
Despite being wired 24/7 with mobile devices and online communities, they feel the word "chill" best describes them (according to 40% of those surveyed). Music most defines them, according to 44% of teens, followed by family (39%) and moral values (38%).
Marketers need to understand today's new teen dynamic, said Subramanyam. For example, "The millennials’ relationship with the parent is completely different. There is no angst. [Parents] can be a best friend."
Brands are so concerned about focusing on influential teens, she said, meanwhile "parents can be the biggest influencer, especially when it comes to big-ticket items."
jueves, 21 de junio de 2007
Much Music: premios a los mejores clips
La fiesta interminable del pop en pantalla
La señal musical realizó anteayer su particular ceremonia anual, con shows y entrega de estatuillas por las calles de Toronto
TORONTO.- No hay una gran sala de teatro con terciopelos rojos ni filas de butacas ni puertas traseras por las que las celebridades pretendan huir sin dejar rastros. De ninguna manera. Lo que ocurre en Queen St. West, el barrio más moderno y entretenido de la capital canadiense, es una entrega de premios que rompe con las convenciones. Un programa de televisión en vivo que le revela al gran público, y sin celos, los secretos que habitan detrás de cámaras. Una fiesta sin vestidos largos ni tocados pomposos, pero en la que todos se muestran espléndidos. Y lo extraordinario de la ocasión se impone, aun cuando algunos ídolos como Avril Lavigne, Maroon Five o la chica millonaria de Hollywood, Hilary Duff, dejan su huella en el extremo de una alfombra roja que (¡vaya diferencia!) los conduce por un camino plagado de teens efervescentes. Así son los Much Music Video Awards (MMVA): más que una vidriera, un puente entre la música y los fans de la televisión, para
Con las calles de los alrededores del edificio de Chum Television (el holding al que pertenece Much Music) debidamente cortadas al tránsito, ya desde el mediodía el centro de Toronto se preparaba para una fiesta que rigurosamente se agenda cada año en el calendario de imperdibles de
"¿Que a quién espero? ¡A todos! ¡A Billy Talent, a Nickelback, a Hedley!", decía
Con cada estatuita, cada nombre, cada breve acto en vivo, los MMVA fueron convocando en torno de los estudios del canal a unas seis mil jovencísimas almas y a una indefinida cantidad de curiosos que seguían los pasos de la fiesta desde las terrazas y balcones de las construcciones vecinas.
Mientras los metaleros de Finger Eleven tocaban en el techo del edificio exclusivamente para la cámara que los llevaría en directo a unos 3,5 millones de televidentes y al mismo tiempo que en los estudios del segundo piso se preparaba un clip de My Chemical Romance en alusión a los dos MMVA obtenidos (mejor grupo internacional, según el canal y el público), el paisaje del estacionamiento mutaba en tiempo real y a la vista de todos para recibir a la modelo y actriz Hilary Duff en una fugaz demostración de que, como cantante, sigue los pasos de Britney.
En calidad de presentadora, Joss Stone hizo su aparición para introducir el minishow (sólo un tema) de los Maroon 5. También estuvieron allí para revelar el contenido de algunos sobres una surtida fauna de famosos de cabotaje (músicos, conductores, bloggers , deportistas) y los más internacionales Emilie de Ravin (protagonista de
Lágrimas de princesa
El año pasado, la princesa punkie pop se había bajado los pantalones en escena y ahora, apenas horas antes de comenzar los premios, sugirió que quizás esta vez se los sacaría. Pero nada de eso ocurrió. Lavigne se calzó una estudiantil minifalda a cu
Muchos números
· 100 millones de espectadores vieron los MMVA en todo el mundo en 2006.
· 6000 fueron los adolescentes que poblaron las calles cercanas al edificio de Much Music anteayer.
· 1200 adolescentes accedieron con su pulsera dorada a las gradas que rodeaban el escenario del estacionamiento.
· 17 fueron las categorías que se premiaron, 4 de ellas representadas por el voto de la gente.
· 3 escenarios al aire libre vibraron simultáneamente con la actuación de bandas y solistas.
jueves, 14 de junio de 2007
Doll Web Sites Drive Girls to Stay Home and Play
Presleigh Montemayor often gets home after a long day and spends some time with her family. Then she logs onto the Internet, leaving the real world and joining a virtual one. But the digital utopia of Second Life is not for her. Presleigh, who is 9 years old, prefers a Web site called Cartoon Doll Emporium.
The site lets her chat with her friends and dress up virtual dolls, by placing blouses, hair styles and accessories on them. It beats playing with regular Barbies, said Presleigh, who lives near Dallas.
“With Barbie, if you want clothes, it costs money,” she said. “You can do it on the Internet for free.”
Presleigh is part of a booming phenomenon, the growth of a new wave of interactive play sites for a young generation of Internet users, in particular girls.
Millions of children and adolescents are spending hours on these sites, which offer virtual versions of traditional play activities and cute animated worlds that encourage self-expression and safe communication. They are, in effect, like Facebook or MySpace with training wheels, aimed at an audience that may be getting its first exposure to the Web.
While some of the sites charge subscription fees, others are supported by advertising. As is the case with children’s television, some critics wonder about the broader social cost of exposing children to marketing messages, and the amount of time spent on the sites makes some child advocates nervous.
Regardless, the sites are growing in number and popularity, and they are doing so thanks to the word of mouth of babes, said Josh Bernoff, a social media and marketing industry analyst with Forrester Research.
“They’re spreading rapidly among kids,” Mr. Bernoff said, noting that the enthusiasm has a viral analogy. “It’s like catching a runny nose that everyone in the classroom gets.”
Hitwise, a traffic measurement firm, says visits to a group of seven virtual-world sites aimed at children and teenagers grew 68 percent in the year ended April 28. Visits to the sites surge during summer vacation and other times when school is out. Gartner Research estimates that virtual-world sites have attracted 20 million users, with those aimed at younger people growing especially quickly.
Even as the children are having fun, the adults running the sites are engaged in a cutthroat competition to be the destination of choice for a generation of Americans who are growing up on computers from Day 1.
These sites, with names like Club Penguin, Cyworld, Habbo Hotel, Webkinz, WeeWorld and Stardoll, run the gamut from simple interactive games and chat to fantasy lands with mountains and caves.
When Evan Bailyn, chief executive of Cartoon Doll Emporium, said that when he created the site, “I thought it would be a fun, whimsical thing.” Now, he says, “it’s turned into such a competitive thing,” adding that “people think they are going to make a killing.”
Even Barbie herself is getting into the online act. Mattel is introducing BarbieGirls.com, another dress-up site with chat features.
n recent months, with the traffic for these sites growing into the tens of millions of visitors, the entrepreneurs behind them have started to refine their business models.
Cartoon Doll Emporium, which draws three million visitors a month, is free for many activities but now charges $8 a month for access to more dolls to dress up and other premium services. WeeWorld, a site aimed at letting 13- to-25-year-olds dress up and chat through animated characters, recently signed a deal to permit the online characters to carry bags of Skittles candy, and it is considering other advertisers.
On Stardoll, which has some advertising, users can augment the wardrobe they use to dress up their virtual dolls by buying credits over their cellphones. At Club Penguin, a virtual world with more than four million visitors a month, a $5.95-a-month subscription lets users adopt more pets for their penguin avatars (animated representations of users), which can roam, chat and play games like ice fishing and team hockey.
Lane Merrifield, chief executive of Club Penguin, which is based in Kelowna, British Columbia, said that he decided on a subscription fee because he believed advertising to young people was a dangerous proposition. Clicking on ads, he said, could bring children out into the broader Web, where they could run into offensive material.
Mr. Merrifield also bristles at any comparison to MySpace, which he said is a wide-open environment and one that poses all kinds of possible threats to young people.
To make Club Penguin safe for children, the site uses a powerful filter that limits the kinds of messages users can type to one another. It is not possible, Mr. Merrifield said, to slip in a phone number or geographic location, or to use phrases or words that would be explicit or suggestive. Other sites are also set up to minimize the threat of troublesome interactions or limit what users can say to one another.
We’re the antithesis of MySpace,” Mr. Merrifield said. “MySpace is about sharing information. We’re all about not being able to share information.”
Other sites are more open, like WeeWorld, which permits people to create avatars, dress them up and then collect groups of friends who type short messages to one another. The characters tend to be cute and cartoonish, as do the home pages where they reside, but the chatter is typical teenager.
“There’s a lot of teasing and flirting,” said Lauren Bigelow, general manager of WeeWorld. She said that the site had around 900,000 users in April and is growing around 20 percent a month.
Ms. Bigelow said that 60 percent of WeeWorld users are girls and young women, a proportion that is higher on some other sites. Stardoll said that its users are 93 percent female, typically ages 7 to 17, while Cartoon Doll Emporium said that it is 96 percent female, ages 8 to 14.
Some of the companies are aiming even younger. The Ontario company Ganz has a hit with Webkinz, plush toys that are sold in regular stores and are aimed at children as young as 6. Buyers enter secret codes from their toy’s tag at webkinz.com and control a virtual replica of their animal in games. They also earn KinzCash that they can spend to design its home. The site draws more than 3.8 million visitors a month.
Sherry Turkle, a professor at the Massachusetts Institute of Technology who studies the social aspects of technology, said that the participants on these sites are slipping into virtual worlds more easily than their parents or older siblings.
“For young people, there is rather a kind of fluid boundary between the real and virtual world, and they can easily pass through it,” she said.
For some children, the allure of these sites is the chance to participate and guide the action on screen, something that is not possible with movies and television.
“The ability to express themselves is really appealing to the millennial generation,” said Michael Streefland, the manager of Cyworld, a virtual world that started in South Korea and now attracts a million users a month in the United States, according to comScore, a research firm. “This audience wants to be on stage. They want to have a say in the script.”
But Professor Turkle expressed concern about some of the sites. She said that their commercial efforts, particularly the advertising aimed at children, could be crass. And she said that she advocates an old-fashioned alternative to the sites.
“If you’re lucky enough to have a kid next door,” she said, “I’d have a play date instead of letting your kid sit at the computer.”
The site lets her chat with her friends and dress up virtual dolls, by placing blouses, hair styles and accessories on them. It beats playing with regular Barbies, said Presleigh, who lives near Dallas.
“With Barbie, if you want clothes, it costs money,” she said. “You can do it on the Internet for free.”
Presleigh is part of a booming phenomenon, the growth of a new wave of interactive play sites for a young generation of Internet users, in particular girls.
Millions of children and adolescents are spending hours on these sites, which offer virtual versions of traditional play activities and cute animated worlds that encourage self-expression and safe communication. They are, in effect, like Facebook or MySpace with training wheels, aimed at an audience that may be getting its first exposure to the Web.
While some of the sites charge subscription fees, others are supported by advertising. As is the case with children’s television, some critics wonder about the broader social cost of exposing children to marketing messages, and the amount of time spent on the sites makes some child advocates nervous.
Regardless, the sites are growing in number and popularity, and they are doing so thanks to the word of mouth of babes, said Josh Bernoff, a social media and marketing industry analyst with Forrester Research.
“They’re spreading rapidly among kids,” Mr. Bernoff said, noting that the enthusiasm has a viral analogy. “It’s like catching a runny nose that everyone in the classroom gets.”
Hitwise, a traffic measurement firm, says visits to a group of seven virtual-world sites aimed at children and teenagers grew 68 percent in the year ended April 28. Visits to the sites surge during summer vacation and other times when school is out. Gartner Research estimates that virtual-world sites have attracted 20 million users, with those aimed at younger people growing especially quickly.
Even as the children are having fun, the adults running the sites are engaged in a cutthroat competition to be the destination of choice for a generation of Americans who are growing up on computers from Day 1.
These sites, with names like Club Penguin, Cyworld, Habbo Hotel, Webkinz, WeeWorld and Stardoll, run the gamut from simple interactive games and chat to fantasy lands with mountains and caves.
When Evan Bailyn, chief executive of Cartoon Doll Emporium, said that when he created the site, “I thought it would be a fun, whimsical thing.” Now, he says, “it’s turned into such a competitive thing,” adding that “people think they are going to make a killing.”
Even Barbie herself is getting into the online act. Mattel is introducing BarbieGirls.com, another dress-up site with chat features.
n recent months, with the traffic for these sites growing into the tens of millions of visitors, the entrepreneurs behind them have started to refine their business models.
Cartoon Doll Emporium, which draws three million visitors a month, is free for many activities but now charges $8 a month for access to more dolls to dress up and other premium services. WeeWorld, a site aimed at letting 13- to-25-year-olds dress up and chat through animated characters, recently signed a deal to permit the online characters to carry bags of Skittles candy, and it is considering other advertisers.
On Stardoll, which has some advertising, users can augment the wardrobe they use to dress up their virtual dolls by buying credits over their cellphones. At Club Penguin, a virtual world with more than four million visitors a month, a $5.95-a-month subscription lets users adopt more pets for their penguin avatars (animated representations of users), which can roam, chat and play games like ice fishing and team hockey.
Lane Merrifield, chief executive of Club Penguin, which is based in Kelowna, British Columbia, said that he decided on a subscription fee because he believed advertising to young people was a dangerous proposition. Clicking on ads, he said, could bring children out into the broader Web, where they could run into offensive material.
Mr. Merrifield also bristles at any comparison to MySpace, which he said is a wide-open environment and one that poses all kinds of possible threats to young people.
To make Club Penguin safe for children, the site uses a powerful filter that limits the kinds of messages users can type to one another. It is not possible, Mr. Merrifield said, to slip in a phone number or geographic location, or to use phrases or words that would be explicit or suggestive. Other sites are also set up to minimize the threat of troublesome interactions or limit what users can say to one another.
We’re the antithesis of MySpace,” Mr. Merrifield said. “MySpace is about sharing information. We’re all about not being able to share information.”
Other sites are more open, like WeeWorld, which permits people to create avatars, dress them up and then collect groups of friends who type short messages to one another. The characters tend to be cute and cartoonish, as do the home pages where they reside, but the chatter is typical teenager.
“There’s a lot of teasing and flirting,” said Lauren Bigelow, general manager of WeeWorld. She said that the site had around 900,000 users in April and is growing around 20 percent a month.
Ms. Bigelow said that 60 percent of WeeWorld users are girls and young women, a proportion that is higher on some other sites. Stardoll said that its users are 93 percent female, typically ages 7 to 17, while Cartoon Doll Emporium said that it is 96 percent female, ages 8 to 14.
Some of the companies are aiming even younger. The Ontario company Ganz has a hit with Webkinz, plush toys that are sold in regular stores and are aimed at children as young as 6. Buyers enter secret codes from their toy’s tag at webkinz.com and control a virtual replica of their animal in games. They also earn KinzCash that they can spend to design its home. The site draws more than 3.8 million visitors a month.
Sherry Turkle, a professor at the Massachusetts Institute of Technology who studies the social aspects of technology, said that the participants on these sites are slipping into virtual worlds more easily than their parents or older siblings.
“For young people, there is rather a kind of fluid boundary between the real and virtual world, and they can easily pass through it,” she said.
For some children, the allure of these sites is the chance to participate and guide the action on screen, something that is not possible with movies and television.
“The ability to express themselves is really appealing to the millennial generation,” said Michael Streefland, the manager of Cyworld, a virtual world that started in South Korea and now attracts a million users a month in the United States, according to comScore, a research firm. “This audience wants to be on stage. They want to have a say in the script.”
But Professor Turkle expressed concern about some of the sites. She said that their commercial efforts, particularly the advertising aimed at children, could be crass. And she said that she advocates an old-fashioned alternative to the sites.
“If you’re lucky enough to have a kid next door,” she said, “I’d have a play date instead of letting your kid sit at the computer.”
Pink Hello Kitty Laptop
Japan's cutest kitty in glittering pink crystal decorates NEC's new laptop
TOKYO — Japan's cutest cat in glittering crystal decorates NEC Corp.'s new pink laptop in the Japanese electronics maker's latest effort to woo working women.
The La Vie G Hello Kitty model, available for $1,650 by Internet order only in Japan, went on sale Wednesday, and has gotten off to a good start, company spokesman Shinya Hashizume said Thursday, while declining to give numbers.
"PC users now tend to be men, but we're hoping to attract women with this product," he said.
The laptop, developed in collaboration with Sanrio Co., the Tokyo-based company behind Hello Kitty, uses 299 Swarovski crystals to depict four hearts and the bubbly feline head wearing a pink bow and crown.
NEC is hoping to sell several hundred of the Hello Kitty laptops in the next few months, targeting the summertime when Japanese workers receive their twice-a-year bonuses, Hashizume said.
The La Vie G Hello Kitty model, available for $1,650 by Internet order only in Japan, went on sale Wednesday, and has gotten off to a good start, company spokesman Shinya Hashizume said Thursday, while declining to give numbers.
"PC users now tend to be men, but we're hoping to attract women with this product," he said.
The laptop, developed in collaboration with Sanrio Co., the Tokyo-based company behind Hello Kitty, uses 299 Swarovski crystals to depict four hearts and the bubbly feline head wearing a pink bow and crown.
NEC is hoping to sell several hundred of the Hello Kitty laptops in the next few months, targeting the summertime when Japanese workers receive their twice-a-year bonuses, Hashizume said.
The laptop, which comes with a Windows Vista operating system, 100 gigabyte hard disk drive and 1 gigabyte memory, is being advertised as a laptop that's "dazzling and gorgeous like a jewelry box."
Hello Kitty has been popular for years with children and young women, but the cat has begun to appear on electronic gadgets, guitars and expensive jewelry.
There's even a Hello Kitty Barbie, who wears a belt, necklace and jacket with the image of the celebrity mouthless cat.
Hello Kitty has been popular for years with children and young women, but the cat has begun to appear on electronic gadgets, guitars and expensive jewelry.
There's even a Hello Kitty Barbie, who wears a belt, necklace and jacket with the image of the celebrity mouthless cat.
lunes, 11 de junio de 2007
LOS ADOLESCENTES HACEN CORRER EL RUMOR
Los jóvenes de la llamada generación Y, de entre 13 y 24 años, son los más proclives a correr la voz sobre las cosas que les gustan. Además, son quienes más disfrutan de los contenidos generados por los usuarios. Según el informe State of the Media Democracy, realizado en Estados Unidos por la empresa de consultoría e investigación de mercados Harrison Group para la compañía de servicios profesionales Deloitte & Touche, las aptitudes para el "boca a oreja" de la generación Y vienen de sus largas listas de contactos electrónicos, a las que envían mensajes instantáneos y emails. Los chicos de esta generación tienen una media de 37 contactos en sus listas, una cantidad considerable si se piensa que la media general es de 17 contactos.
Que corra de boca en boca
Se trata de una generación que se maneja con absoluta facilidad en internet y son capaces de correr la voz sin problemas. Cuando los miembros de la generación del milenio, como también se llama a este grupo de edad, ven un anuncio de televisión o un sitio web que les gusta, se lo cuentan a una media de 18 personas, mientras que la media de todas las edades es de 10 personas. De hecho, la principal razón para visitar un sitio web suele ser que un amigo lo ha recomendado; en otros casos se visita el sitio web tras ver el anuncio en televisión.
No toda la publicidad es aceptada
Sin embargo, el que los adolescentes sean proclives al llamado word of mouth se contradice con sus preferencias publicitarias. Un estudio realizado por Harris Interactive en mayo de 2006 demuestra que los adolescentes prefieren encontrarse con el ya conocido product placement que con campañas de marketing viral. Además, algunas tácticas provocan una respuesta claramente negativa: el 45% de los jóvenes entre 13 y 18 años rechaza la idea de encontrarse en un chat con algún promotor que publicite sus productos. El 44% se opone a que se regalen productos de muestra a los jóvenes más populares. El 65% se opone a que se les pida sus datos personales. Y el 55% está en contra de la publicidad en teléfonos móviles. Tampoco acaban de aceptar que se escriban blogs dedicados a productos (32% en contra).
¿Qué hacen los adolescentes en la red?
En cuanto al consumo de contenidos online de esta generación, su principal ocupación es la búsqueda, descarga y escuchar música (78%), seguida de la lectura y visionado de contenidos personales creados por otros (71%). También visitan sitios de juego online (66%) o ven YouTube y otros sitios de vídeo online (62%). Otra función habitual de la red en estas edades es la de cauce de las relaciones sociales (62%). La creación de contenidos personales (58%) y mantener y compartir fotos (53%) son las facetas activas más habituales en esta generación. Algo más de un tercio de los encuestados mantiene sus propios blogs y sitios web. La misma cantidad suele participar en foros de discusión.
Las únicas actividades en las que esta generación es superada por otras es en la búsqueda de información y productos financieros y en la participación en subastas online, tipo eBay.
miércoles, 30 de mayo de 2007
La Web suena más y mejor
30.05.2007 | Clarin.com | Next
Cómo y dónde exhiben ignotos y consagrados sus creaciones musicales a través de Internet.
Los británicos Lily Allen y Arctic Monkeys, el dúo estadounidense Gnarls Barkley,
Sitios web como MySpace.com o Youtube.com ofrecen la posibilidad de subir canciones y videos, y compartirlas con millones de usuarios de todo el mundo. Pero este no es el único mecanismo que ofrece Internet para lograr popularidad. Los programas de intercambio, el cuco tan temido de las empresas discográficas, a veces cae como anillo al dedo a los músicos que recién inician su carrera. Funcionan como los CD que las bandas nuevas regalan en los recitales para dar a conocer sus temas y convocar más gente a sus shows.
Los músicos famosos tampoco permanecen ajenos a
Mil y una estrategias. Para los músicos regalar música en Internet dejó de ser mala palabra y se transformó en una buena estrategia. Pero el regalito no es para siempre. A medida que los grupos logran fama y firman contratos con discográficas,
Estos son los servicios online más usados por los músicos para dar a conocer sus operas primas (y no tan primas):
· Youtube.com. El popular sitio de videos tiene un canal propio para músicos: Musicians. Allí el papá de Emilio (14), Agustín (11) y Martín (10), tres precoces músicos de heavy metal, subió un video de sus hijos tocando un tema de Sepultura. En un chasquido de dedos llegaron al millón de links y comenzó el camino a la fama: notas en medios, concierto en Cosquín Rock 2007 y propuestas del exterior.
· MySpace.com. Esta megacomunidad online, de más de 178 millones de usuarios, tiene un espacio exclusivo para músicos famosos e ignotos: My Space Music. Al abrir una cuenta, se obtiene un dominio propio del tipo www.myspace.com/nombredelabanda, donde se puede subir temas, videos y crear un blog.
Ahora, MySpace.com inauguró la versión en español. Y aunque todavía está en versión beta, no es una mala puerta de entrada para los artistas locales, porque no hay tantos músicos registrados y es más fácil sobresalir.
· MyToing.com.ar. Flamante portal para bandas nuevas, que ya reúne a unas 600 bandas. Participar implica ceder al sitio la comercialización de los temas para celulares y MP3 Player. La banda recibe el 10% de regalías.
· Página propia. La cibercarrera músical exige tener página web propia. Elementos infaltables: música (si la banda es desconocida debe permitir la descarga), fotos, videos, un blog o un foro, letras, los nombres de los músicos, un poco de historia de la banda y el cronógrama de shows.
· Programas de intercambio. Distribuir temas en forma libre y gratuita a través de programas P2P ("peer to peer", de intercambio), como Emule, Kaaza y otros, es una éxitosa estrategia usada por las bandas nuevas. Y, si no, que se lo pregunten a Las Pastillas de Abuelo, quienes no podían creer cómo se llenaba el teatro después de su debút en este tipo de softs. El 2 de junio, los chicos estrenarán el video Oportunistas en YouTube.
«9La fama, más que un clic. Subir un video a Youtube, a MySpace o diseñar una página de ensueño no asegura
Levy aconseja usar un diseño acorde al tipo de música. "A cada estilo le cae bien tipografías, fondos y colores diferentes. Para una banda heavy se usan colores oscuros y para una chica que canta pop, tonos pastel", explica Fabián de la Rua, de Mytoing.com, también da sus consejos para promocionarse en Internet: subir sólo fotos que parezcan profesionales, incluir por lo menos tres temas y un video, y difundir el espacio entre amigos y familiares para lograr más visitas. "Cuantos más clics tenga la banda, más posibilidad tendrá de aparecer en los destacados de la página principal del portal".
Pero, la campaña de marketing no termina cuando se sube un video o un tema. Hay que hacer ruido en los buscadores y otros portales de música. Por ejemplo, anunciar la página propia en foros relacionados al tipo de música que se toca y compartir temas por sistemas P2P son algunas de las triquiñuelas extras.
En Internet, el que sorprende, gana. The Crimea, por ejemplo, acaba de dar su batacazo. A pesar de ser muy conocidos rompieron con el paradigma tacito "lograste fama, nada de descargas". Sentados en la otra vereda, permiten la descarga completa de su flamante segundo álbum Secrets Of The Witching Hour, en su web www.thecrimea.net. Con esto esperan agotar las entradas a sus shows y vender más merchandising.
No se puede hablar de marketing sin tener en vista la fidelidad del cliente. Por eso, hay que mimar al fan. La actividad de los seguidores tiene mucho peso en
¿Qué tipo de mimos les gustán a los fanáticos?. Que sus músicos les ofrezcan sitios web oficiales con buenas imágenes y mejor música, estar al tanto de las novedades de la banda y tener participación a través de blogs o foros, son algunas de las cibercaricias preferidas.
http://www.clarin.com/suplementos/informatica/2007/05/30/f-00211.htm
La Web suena más y mejor
Cómo y dónde exhiben ignotos y consagrados sus creaciones musicales a través de Internet.
Los británicos Lily Allen y Arctic Monkeys, el dúo estadounidense Gnarls Barkley, la escocesa Sandy Thom y los porteñísimos Las pastillas del Abuelo son sólo algunos de los tantos músicos que saborean el súbito éxito que otorga la siempre sorprendente Internet.
Sitios web como MySpace.com o Youtube.com ofrecen la posibilidad de subir canciones y videos, y compartirlas con millones de usuarios de todo el mundo. Pero este no es el único mecanismo que ofrece Internet para lograr popularidad. Los programas de intercambio, el cuco tan temido de las empresas discográficas, a veces cae como anillo al dedo a los músicos que recién inician su carrera. Funcionan como los CD que las bandas nuevas regalan en los recitales para dar a conocer sus temas y convocar más gente a sus shows.
Los músicos famosos tampoco permanecen ajenos a la Web. Sus páginas son tan cuidadosamente diseñadas como las tapas de sus discos y videoclips.
Mil y una estrategias. Para los músicos regalar música en Internet dejó de ser mala palabra y se transformó en una buena estrategia. Pero el regalito no es para siempre. A medida que los grupos logran fama y firman contratos con discográficas, la opción Download desaparece de sus sitios web y es reemplazada por la opción Play, que sólo permite escuchar el tema online.
Estos son los servicios online más usados por los músicos para dar a conocer sus operas primas (y no tan primas):
· Youtube.com. El popular sitio de videos tiene un canal propio para músicos: Musicians. Allí el papá de Emilio (14), Agustín (11) y Martín (10), tres precoces músicos de heavy metal, subió un video de sus hijos tocando un tema de Sepultura. En un chasquido de dedos llegaron al millón de links y comenzó el camino a la fama: notas en medios, concierto en Cosquín Rock 2007 y propuestas del exterior.
· MySpace.com. Esta megacomunidad online, de más de 178 millones de usuarios, tiene un espacio exclusivo para músicos famosos e ignotos: My Space Music. Al abrir una cuenta, se obtiene un dominio propio del tipo www.myspace.com/nombredelabanda, donde se puede subir temas, videos y crear un blog.
Ahora, MySpace.com inauguró la versión en español. Y aunque todavía está en versión beta, no es una mala puerta de entrada para los artistas locales, porque no hay tantos músicos registrados y es más fácil sobresalir.
· MyToing.com.ar. Flamante portal para bandas nuevas, que ya reúne a unas 600 bandas. Participar implica ceder al sitio la comercialización de los temas para celulares y MP3 Player. La banda recibe el 10% de regalías.
· Página propia. La cibercarrera músical exige tener página web propia. Elementos infaltables: música (si la banda es desconocida debe permitir la descarga), fotos, videos, un blog o un foro, letras, los nombres de los músicos, un poco de historia de la banda y el cronógrama de shows.
· Programas de intercambio. Distribuir temas en forma libre y gratuita a través de programas P2P ("peer to peer", de intercambio), como Emule, Kaaza y otros, es una éxitosa estrategia usada por las bandas nuevas. Y, si no, que se lo pregunten a Las Pastillas de Abuelo, quienes no podían creer cómo se llenaba el teatro después de su debút en este tipo de softs. El 2 de junio, los chicos estrenarán el video Oportunistas en YouTube.
«9La fama, más que un clic. Subir un video a Youtube, a MySpace o diseñar una página de ensueño no asegura la fama. Según Alan Levy, de la empresa de diseño UoSolutions, "MySpace y Youtube son hipercompetitivos y es difícil diferenciarse. Hay que ser creativo y saber categorizar el estilo musical", dice.
Levy aconseja usar un diseño acorde al tipo de música. "A cada estilo le cae bien tipografías, fondos y colores diferentes. Para una banda heavy se usan colores oscuros y para una chica que canta pop, tonos pastel", explica Fabián de la Rua, de Mytoing.com, también da sus consejos para promocionarse en Internet: subir sólo fotos que parezcan profesionales, incluir por lo menos tres temas y un video, y difundir el espacio entre amigos y familiares para lograr más visitas. "Cuantos más clics tenga la banda, más posibilidad tendrá de aparecer en los destacados de la página principal del portal".
Pero, la campaña de marketing no termina cuando se sube un video o un tema. Hay que hacer ruido en los buscadores y otros portales de música. Por ejemplo, anunciar la página propia en foros relacionados al tipo de música que se toca y compartir temas por sistemas P2P son algunas de las triquiñuelas extras.
En Internet, el que sorprende, gana. The Crimea, por ejemplo, acaba de dar su batacazo. A pesar de ser muy conocidos rompieron con el paradigma tacito "lograste fama, nada de descargas". Sentados en la otra vereda, permiten la descarga completa de su flamante segundo álbum Secrets Of The Witching Hour, en su web www.thecrimea.net. Con esto esperan agotar las entradas a sus shows y vender más merchandising.
No se puede hablar de marketing sin tener en vista la fidelidad del cliente. Por eso, hay que mimar al fan. La actividad de los seguidores tiene mucho peso en la Web. Son los que convierten en MP3 el CD que reciben en los show y los comparten en Internet. Son los que escriben una y mil veces la dirección de sus músicos favoritos en fotos y portales de música y hasta crean ciberclubs de fans. También son los responsables del boca a boca online que convoca a los shows.
¿Qué tipo de mimos les gustán a los fanáticos?. Que sus músicos les ofrezcan sitios web oficiales con buenas imágenes y mejor música, estar al tanto de las novedades de la banda y tener participación a través de blogs o foros, son algunas de las cibercaricias preferidas.
Los británicos Lily Allen y Arctic Monkeys, el dúo estadounidense Gnarls Barkley, la escocesa Sandy Thom y los porteñísimos Las pastillas del Abuelo son sólo algunos de los tantos músicos que saborean el súbito éxito que otorga la siempre sorprendente Internet.
Sitios web como MySpace.com o Youtube.com ofrecen la posibilidad de subir canciones y videos, y compartirlas con millones de usuarios de todo el mundo. Pero este no es el único mecanismo que ofrece Internet para lograr popularidad. Los programas de intercambio, el cuco tan temido de las empresas discográficas, a veces cae como anillo al dedo a los músicos que recién inician su carrera. Funcionan como los CD que las bandas nuevas regalan en los recitales para dar a conocer sus temas y convocar más gente a sus shows.
Los músicos famosos tampoco permanecen ajenos a la Web. Sus páginas son tan cuidadosamente diseñadas como las tapas de sus discos y videoclips.
Mil y una estrategias. Para los músicos regalar música en Internet dejó de ser mala palabra y se transformó en una buena estrategia. Pero el regalito no es para siempre. A medida que los grupos logran fama y firman contratos con discográficas, la opción Download desaparece de sus sitios web y es reemplazada por la opción Play, que sólo permite escuchar el tema online.
Estos son los servicios online más usados por los músicos para dar a conocer sus operas primas (y no tan primas):
· Youtube.com. El popular sitio de videos tiene un canal propio para músicos: Musicians. Allí el papá de Emilio (14), Agustín (11) y Martín (10), tres precoces músicos de heavy metal, subió un video de sus hijos tocando un tema de Sepultura. En un chasquido de dedos llegaron al millón de links y comenzó el camino a la fama: notas en medios, concierto en Cosquín Rock 2007 y propuestas del exterior.
· MySpace.com. Esta megacomunidad online, de más de 178 millones de usuarios, tiene un espacio exclusivo para músicos famosos e ignotos: My Space Music. Al abrir una cuenta, se obtiene un dominio propio del tipo www.myspace.com/nombredelabanda, donde se puede subir temas, videos y crear un blog.
Ahora, MySpace.com inauguró la versión en español. Y aunque todavía está en versión beta, no es una mala puerta de entrada para los artistas locales, porque no hay tantos músicos registrados y es más fácil sobresalir.
· MyToing.com.ar. Flamante portal para bandas nuevas, que ya reúne a unas 600 bandas. Participar implica ceder al sitio la comercialización de los temas para celulares y MP3 Player. La banda recibe el 10% de regalías.
· Página propia. La cibercarrera músical exige tener página web propia. Elementos infaltables: música (si la banda es desconocida debe permitir la descarga), fotos, videos, un blog o un foro, letras, los nombres de los músicos, un poco de historia de la banda y el cronógrama de shows.
· Programas de intercambio. Distribuir temas en forma libre y gratuita a través de programas P2P ("peer to peer", de intercambio), como Emule, Kaaza y otros, es una éxitosa estrategia usada por las bandas nuevas. Y, si no, que se lo pregunten a Las Pastillas de Abuelo, quienes no podían creer cómo se llenaba el teatro después de su debút en este tipo de softs. El 2 de junio, los chicos estrenarán el video Oportunistas en YouTube.
«9La fama, más que un clic. Subir un video a Youtube, a MySpace o diseñar una página de ensueño no asegura la fama. Según Alan Levy, de la empresa de diseño UoSolutions, "MySpace y Youtube son hipercompetitivos y es difícil diferenciarse. Hay que ser creativo y saber categorizar el estilo musical", dice.
Levy aconseja usar un diseño acorde al tipo de música. "A cada estilo le cae bien tipografías, fondos y colores diferentes. Para una banda heavy se usan colores oscuros y para una chica que canta pop, tonos pastel", explica Fabián de la Rua, de Mytoing.com, también da sus consejos para promocionarse en Internet: subir sólo fotos que parezcan profesionales, incluir por lo menos tres temas y un video, y difundir el espacio entre amigos y familiares para lograr más visitas. "Cuantos más clics tenga la banda, más posibilidad tendrá de aparecer en los destacados de la página principal del portal".
Pero, la campaña de marketing no termina cuando se sube un video o un tema. Hay que hacer ruido en los buscadores y otros portales de música. Por ejemplo, anunciar la página propia en foros relacionados al tipo de música que se toca y compartir temas por sistemas P2P son algunas de las triquiñuelas extras.
En Internet, el que sorprende, gana. The Crimea, por ejemplo, acaba de dar su batacazo. A pesar de ser muy conocidos rompieron con el paradigma tacito "lograste fama, nada de descargas". Sentados en la otra vereda, permiten la descarga completa de su flamante segundo álbum Secrets Of The Witching Hour, en su web www.thecrimea.net. Con esto esperan agotar las entradas a sus shows y vender más merchandising.
No se puede hablar de marketing sin tener en vista la fidelidad del cliente. Por eso, hay que mimar al fan. La actividad de los seguidores tiene mucho peso en la Web. Son los que convierten en MP3 el CD que reciben en los show y los comparten en Internet. Son los que escriben una y mil veces la dirección de sus músicos favoritos en fotos y portales de música y hasta crean ciberclubs de fans. También son los responsables del boca a boca online que convoca a los shows.
¿Qué tipo de mimos les gustán a los fanáticos?. Que sus músicos les ofrezcan sitios web oficiales con buenas imágenes y mejor música, estar al tanto de las novedades de la banda y tener participación a través de blogs o foros, son algunas de las cibercaricias preferidas.
jueves, 24 de mayo de 2007
TECNOCULTURA ARGENTINA
FANS ORGANIZADOS
Por 55 Ciudades.
FICHA PERSONAL
> Marylin, 25 años.
> Va a todos los shows de La Renga en la Argentina.
> Registra cada recital con su teléfono celular.
> Trabaja cuidando chicos.
> Vive en el barrio IAPI de Quilmes con su mamá y su hermano de 13 años, que tiene su propio celular desde los 10.
> Gana 600 pesos por mes que se van entre los servicios de la casa, que están a su cargo, las tarjetas de teléfono y los shows de La Renga.
> Dice que el celular es su "extensión de la mano". Usa un Motorola 220i que cuesta entre 300 y 400 pesos.
> En la casa no tienen teléfono fijo porque roban los cables.
EL ROCK AUTOCONVOCADO
Las crónicas periodísticas del 18 de abril de 2004 no hacían más que sorprenderse por la organización de los hinchas de La Renga: mucho antes de que los flashmobs generaran en el mundo una nueva y absurda manera de ser multitud, una masa autoconvocada en los foros rockeros había salido en procesión desde el Obelisco a la cancha de River. Allí el grupo tocaba por segunda vez en su carrera y terminó juntando a más de 60 mil personas. Como asegura Marylin, orgullosa, "sin hacer publicidad, todo a través de la página y del boca a boca". Curiosamente, fue ese mismo año que el público argentino empezaba a adoptar el natural enroque del celular por el encendedor para acompañar los temas lentos.
"En algún momento, esto de Internet y los mensajes de texto va a hacer desaparecer el boca a boca, lo va a reemplazar", sentencia Santiago Molina. Tiene 29 años y hace 15 que sigue a la banda de Mataderos. Hoy, viaja para asistir a los shows con su familia a cuestas (esposa y dos hijas) y su inquietud se relaciona directamente con una realidad de las comunicaciones que sorprende: en el país se envían 5.300 millones de SMS por mes. "Yo me entero de los shows de La Renga porque conozco a allegados a la banda y les aviso a las quince personas que me acompañan siempre", sigue. Eso sí: si hay mucha convocatoria, pueden llegar a ser cuarenta. "Entonces, en vez de una minivan alquilamos un micro".
Todos estos shows tienen poca o ninguna publicidad tradicional. Verdadero sueño de los ideólogos de los aparatos políticos, la autoconvocatoria es una dinámica a la que las bandas del rock chabón están acostumbradas desde hace tiempo. En otras épocas, Los Piojos, Bersuit y Callejeros también la practicaban. Pero hoy, entre los grandes del rock nacional, La Renga es la única que todavía la ensaya. "También tocan en esos encuentros de motoqueros que se hacen en lugares como Monte Grande... ¡y por cinco pesos! Pero enterarse de ésos es difícil de verdad", cuenta ahora Pablo Gómez, otro fan. "Por lo general, viene alguno y te dice que va a tocar La Renga, pero si no es muy confiable es mejor no creer... hay muchos rumores".
La Renga tiene en su historial algunos shows tan sorpresivos como memorables. Poco antes del estallido del 19 y 20 de diciembre de 2001, la banda tocó en Plaza de Mayo para un acampe piquetero. Y en rockerías como Cemento y Marquee todavía suenan los ecos de los recitales en días tan ajenos al rock como martes o jueves... "Ahí nos enterábamos muy sobre la hora y no se lo teníamos que decir a nadie", retoma Santiago. Y cierra: "Pero si nadie te avisaba, ibas muerto. Ahora, por suerte, es mucho más fácil enterarse".
Ir a Tecnocultura 2007.
martes, 22 de mayo de 2007
22.05.2007 | Clarin.com | Sociedad
DATOS DEL PRIMER CATALOGO DE REVISTAS, PROGRAMAS Y SITIOS WEB REALIZADOS POR ALUMNOS SECUNDARIOS
La música y la sexualidad, los temas que más interesan a los adolescentes
Lo reflejan los medios que producen en
Gabriel Giubellino
El caso de Pablo es de manual, porque se sabe ya que la música y los deportes son los temas que más movilizan a los chicos. Más aún, Roxana Morduchowicz, directora del programa, alude al apego a la música como "la marca que hace al pasaje de la infancia a la adolescencia". Pero tienen otras cosas en sus cabezas: sexualidad, tribus urbanas, pobreza, desocupación, falta de vivienda, analfabetismo, salud. La sexualidad adolescente, junto con las adicciones, es el principal tema de interés de los estudiantes porteños, bonaerenses y de la región centro.
Esta primera mediateca estudiantil nació con una invitación a 6.000 escuelas secundarias del país para que enviaran las producciones mediáticas de sus alumnos. Recibieron 969 trabajos, con mayoría de diarios y revistas. Desde Ushuaia a La Quiaca, y de la Mesopotamia a Cuyo.
La idea supera el relevamiento. "Es revalorizar esas voces. Conocer qué producen, qué les gusta, sus problemas", dijo Morduchowicz. El ministro Daniel Filmus inscribió el catálogo en la relación de su gestión con los medios, desde los programas "El diario va a la escuela", "Los chicos van al cine" y "Periodistas por un día".
De los 969 trabajos, el 65% (635) habla especialmente de los adolescentes, de su música y de su sexualidad. El segundo tema más elegido es la actualidad (pobreza, derechos humanos, violencia), abordado por el 42% (410). Los ejes principales varían según la región (ver Infografía).
También aparecieron, entre la variedad, varios medios temáticos. El colegio secundario Nº 3 de Perico, Jujuy, desarrolló un proyecto en Internet sobre el dengue, y la escuela de educación media Nº 5 de Azul hizo la revista "A 30 años de la última dictadura militar".
¿De qué hablan los chicos cuando hablan de participación? En el 22% de los medios (210) aparecen referencias a esto. Aluden a participación en proyectos relacionados con la ecología (como reciclados), trabajos solidarios, y campañas de prevención y difusión.
Estas experiencias se hacen en precarias condiciones económicas. Se bancan con ferias, y algunas tienen algo de publicidad. Entre los productos que enriquecen
Anoche, Alexia Micaela Sanabria, de Concepción del Uruguay, atendió un llamado de Clarín. El año pasado era diagramadora de "La 183 al frente", revista de
Los catálogos está en http://www.me.gov.ar/escuelaymedios/. De ahí, ingresar en "Listado de medios que producen estudiantes en escuelas". Las instituciones que quieran sumar sus proyectos pueden comunicarse al (011) 4129-1550.
lunes, 21 de mayo de 2007
Diggin' digital
Teens and young adults
embrace new music technology
By Danielle Komis
DAILY Staff Writer
danielle.komis@decaturdaily.com · 340-2447
Digital would have killed the radio star, but video beat it to the punch.
As the popularity of downloading and listening to music digitally has grown, consumers have more power than ever to listen to what they want to hear. At the forefront of the trend are young consumers, while their older counterparts are scrambling to catch up.
Troy Shockley, sales manager at Radio Shack in Hartselle, said he rarely sells CD boomboxes or portable CD players anymore. Big music sellers at his store are iPods, largely because of their name recognition, he said.
"Mainly the younger teenagers want them and send their parents to get them," he said.
iPods fly off shelves year-round, but especially during Christmastime, he said.
iPods and other MP3 players have made it possible for consumers to download high-sound quality tracks, rather than purchase full albums, and share their music with one another quickly, easily and inexpensively.
Radio Shack also offers other MP3 players that are less expensive but not as widely known, as well as satellite radio systems such as Sirius and XM Radio that offer hundreds of commercial-free digital channels, including sports and talk radio.
For 19-year-old Jenia Stephenson of Athens, burning CDs from her friends' downloaded music is her favorite way to get music she likes.
Six percent of music content is ripped from others' CD collections, according to a June survey conducted by Ipsos, a survey-based market research firm.
Stephenson also has the ability to play music on her Motorola phone, which she uses when she's on the go.
"If we go on road trips, it's real good for that," she said.
Parrish Gilliland, 24, of Trinity, said he uses his Ipod at work, so he can listen without disturbing his co-workers.
Nearly one in five Americans over age 12 own portable MP3 players and one in 20 own more than one, according to the Ipsos survey. Those statistics mark a significant increase over the 15 percent ownership levels found in 2005 and nearly double the proportion of owners found in April 2003.
David Ross, publisher and editor of Music Row Publications in Nashville described the digital music trend as a "complete transformation" of the music industry.
The trend kicked off with Napster, the first widely used free peer-to-peer file sharing service that was later shut down for copyright infringement issues. While it was available, myriad university students spent hours downloading music from its Web site.
"It probably has been the second most significant moment in the history in the music industry after the invention of the phonograph," Ross said.
However, the site sparked new debate about intellectual property rights, and the digital industry is still finding its way through some of that turmoil.
"Everything is evolving and we are still looking for the best way to bring the music to the consumer," he said.
The best way to provide the music may be to find a cheaper way, college students said. Many local college students said that some of today's digital technology is just too expensive for them.
Kenneth Pinckley of Madison, a student at Calhoun Community College, still listens to good old-fashioned AM/FM radio in his pickup truck. He's thought about getting an Ipod but just doesn't have the money for one, he said.
Elizabeth Watwood of Cullman also said that not many of her friends have Ipods.
"We know poor folks," she joked. It seems like younger teens usually are the ones who have them, because their parents will pay for them, she said.
Brett Spurlock, 20, of Athens agreed.
"I feel like sometimes I'm just catching up to them (teenagers)," he said.
The least expensive Ipod costs abuot $80, and plays up to 240 songs. The most expensive are about $350, features a color screen and will play up to 20,000 songs along with TV shows and movies.
While she doesn't have an MP3 player, Watwood has a digital radio. She pays about $10 a month for the service, though that was on top of some set-up fees, she said. But it was worth it.
"There's always something on you like," she said.
And having the choice to choose is what the digital music trend is all about, Ross said.
"It's reflective of everything going on in our society," he said. "Consumers want choice."
SIDEBAR- OLDER GENERATION LEFT BEHIND?
Parrish Gilliland's mother has digital radio, but she doesn't fully understand it, he said. Her technology-savvy husband bought it for her.
"She doesn't really know how to work it but she thinks it's cool," he said.
Other young adults said similar things about their parents' attempts with new music technology. Most parents don't even try to understand it, they said.
"I think my dad would like it but he'd be confused," 19-year-old Jenia Stephenson said.
Ross said the confusion among adults about the numerous options available to people through digital music doesn't surprise him. The technology and the shear breadth of the options is often enough to overwhelm and shut out those who didn't grow up with the technology.
"There's no question people are confused," he said. "I guess the younger you are, the less confused you are...Forty-five and over, a lot of them are still trying to figure out what a mouse is."
--------------------------------------------------------------------------------
"Most of the time if I buy an album, I'll burn it and save the original."
Michael Watson
23, Ardmore
--------------------------------------------------------------------------------
"We have XM radio. There's always something on that you like."
Elizabeth Watwood
21, Cullman
--------------------------------------------------------------------------------
"My (MP3) player is an old one. I just figure I'll just use it until it tears up."
Brett Spurlock
20, Athens
--------------------------------------------------------------------------------
"I thought about getting (an iPod) but I don't really know how to use it."
Sheena Powell
21, Athens
--------------------------------------------------------------------------------
"I'm too poor to buy an iPod right now."
Kelly Canterbury
21, Cullman
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THE DECATUR DAILY
201 1st Ave. SE
P.O. Box 2213
Decatur, Ala. 35609
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webmaster@decaturdaily.com
embrace new music technology
By Danielle Komis
DAILY Staff Writer
danielle.komis@decaturdaily.com · 340-2447
Digital would have killed the radio star, but video beat it to the punch.
As the popularity of downloading and listening to music digitally has grown, consumers have more power than ever to listen to what they want to hear. At the forefront of the trend are young consumers, while their older counterparts are scrambling to catch up.
Troy Shockley, sales manager at Radio Shack in Hartselle, said he rarely sells CD boomboxes or portable CD players anymore. Big music sellers at his store are iPods, largely because of their name recognition, he said.
"Mainly the younger teenagers want them and send their parents to get them," he said.
iPods fly off shelves year-round, but especially during Christmastime, he said.
iPods and other MP3 players have made it possible for consumers to download high-sound quality tracks, rather than purchase full albums, and share their music with one another quickly, easily and inexpensively.
Radio Shack also offers other MP3 players that are less expensive but not as widely known, as well as satellite radio systems such as Sirius and XM Radio that offer hundreds of commercial-free digital channels, including sports and talk radio.
For 19-year-old Jenia Stephenson of Athens, burning CDs from her friends' downloaded music is her favorite way to get music she likes.
Six percent of music content is ripped from others' CD collections, according to a June survey conducted by Ipsos, a survey-based market research firm.
Stephenson also has the ability to play music on her Motorola phone, which she uses when she's on the go.
"If we go on road trips, it's real good for that," she said.
Parrish Gilliland, 24, of Trinity, said he uses his Ipod at work, so he can listen without disturbing his co-workers.
Nearly one in five Americans over age 12 own portable MP3 players and one in 20 own more than one, according to the Ipsos survey. Those statistics mark a significant increase over the 15 percent ownership levels found in 2005 and nearly double the proportion of owners found in April 2003.
David Ross, publisher and editor of Music Row Publications in Nashville described the digital music trend as a "complete transformation" of the music industry.
The trend kicked off with Napster, the first widely used free peer-to-peer file sharing service that was later shut down for copyright infringement issues. While it was available, myriad university students spent hours downloading music from its Web site.
"It probably has been the second most significant moment in the history in the music industry after the invention of the phonograph," Ross said.
However, the site sparked new debate about intellectual property rights, and the digital industry is still finding its way through some of that turmoil.
"Everything is evolving and we are still looking for the best way to bring the music to the consumer," he said.
The best way to provide the music may be to find a cheaper way, college students said. Many local college students said that some of today's digital technology is just too expensive for them.
Kenneth Pinckley of Madison, a student at Calhoun Community College, still listens to good old-fashioned AM/FM radio in his pickup truck. He's thought about getting an Ipod but just doesn't have the money for one, he said.
Elizabeth Watwood of Cullman also said that not many of her friends have Ipods.
"We know poor folks," she joked. It seems like younger teens usually are the ones who have them, because their parents will pay for them, she said.
Brett Spurlock, 20, of Athens agreed.
"I feel like sometimes I'm just catching up to them (teenagers)," he said.
The least expensive Ipod costs abuot $80, and plays up to 240 songs. The most expensive are about $350, features a color screen and will play up to 20,000 songs along with TV shows and movies.
While she doesn't have an MP3 player, Watwood has a digital radio. She pays about $10 a month for the service, though that was on top of some set-up fees, she said. But it was worth it.
"There's always something on you like," she said.
And having the choice to choose is what the digital music trend is all about, Ross said.
"It's reflective of everything going on in our society," he said. "Consumers want choice."
SIDEBAR- OLDER GENERATION LEFT BEHIND?
Parrish Gilliland's mother has digital radio, but she doesn't fully understand it, he said. Her technology-savvy husband bought it for her.
"She doesn't really know how to work it but she thinks it's cool," he said.
Other young adults said similar things about their parents' attempts with new music technology. Most parents don't even try to understand it, they said.
"I think my dad would like it but he'd be confused," 19-year-old Jenia Stephenson said.
Ross said the confusion among adults about the numerous options available to people through digital music doesn't surprise him. The technology and the shear breadth of the options is often enough to overwhelm and shut out those who didn't grow up with the technology.
"There's no question people are confused," he said. "I guess the younger you are, the less confused you are...Forty-five and over, a lot of them are still trying to figure out what a mouse is."
--------------------------------------------------------------------------------
"Most of the time if I buy an album, I'll burn it and save the original."
Michael Watson
23, Ardmore
--------------------------------------------------------------------------------
"We have XM radio. There's always something on that you like."
Elizabeth Watwood
21, Cullman
--------------------------------------------------------------------------------
"My (MP3) player is an old one. I just figure I'll just use it until it tears up."
Brett Spurlock
20, Athens
--------------------------------------------------------------------------------
"I thought about getting (an iPod) but I don't really know how to use it."
Sheena Powell
21, Athens
--------------------------------------------------------------------------------
"I'm too poor to buy an iPod right now."
Kelly Canterbury
21, Cullman
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jueves, 17 de mayo de 2007
1 01 Amor Gitano Beyonce & Alejandro Fernandez
2 03 Locura automática La Secta All Stars
3 04 Bella traición Belinda
4 02 Girlfriend Avril Lavigne
5 19 Mandame una señal Maná
6 08 Push it to the limit Corbin Bleu
7 15 Las divinas Patito feo (voz Brenda Asnicar)
8 06 Responde Diego
9 10 Invierno Reik
10 05 Si nos quedara poco tiempo Chayanne
11 09 All nigth long Airbag
12 11 Bendita tu luz Maná
13 16 Tal vez Kudai
14 31 Será Sin Bandera
15 07 Eres para mi Julieta Venegas
16 21 Come back to me Vanesa Hudgens
17 13 Cancion de adios Coti
18 14 Tu recuerdo Ricky Martin
19 12 Voy por mas Teen angels
20 17 Amar es lo que quiero David Bisbal
21 25 Labios compartidos Maná
22 22 Con amor Hillary Duff
23 20 Celos Luciano Pereyra
24 18 Como me mira Fonseca
25 29 We are in this together High School Musical
26 27 En mi lado del sofá La oreja de Van Gogh
27 24 Te mando flores Fonseca
28 23 Me muero La 5ta estación
29 26 Si tu no vuelves Amaral & Chetes
30 28 Miradas Axel
31 30 Te lo agradezco, pero no Alejandro Sanz
32 44 What Goes around ... Comes around Justin Timberlake
33 -- Hasta cuando> Diego Torres
34 36 Pumpin up the party Hannah Montana
35 32 Lithium Evanescence
36 46 Ni Freud, ni tu mama Belinda
37 33 Hoy tengo ganas de ti Ricardo Montaner
38 35 Eres tu Belanova
39 38 Llevame Kudai
40 -- Beatiful liar> Beyonce & Shakira
41 42 Nada puede cambiarme Paulina Rubio
42 39 Mi libre canción Laura Pausini & Juanes
43 37 Hurt Christina Aguilera
44 34 Que hiciste ? Jennifer López
45 47 Enloquecer Fito Paez
46 41 Breaking free Troy & Gabriella
47 40 Las caderas no mienten Shakira
miércoles, 16 de mayo de 2007
Text Acronyms
according to tru, 92 percent of teen girls say texting is in.
cingular wireless created a spot featuring a teen girl who speaks to her
mother only in text acronyms.
cingular wireless created a spot featuring a teen girl who speaks to her
mother only in text acronyms.
lunes, 14 de mayo de 2007
who buys teens deodorant?
the tru study's teen buying control index quantifies the proportion of the time teens (as opposed to their parents) actually purchase the products they use.
according to tru's spring 2007 study, the anti-perspirant and deodorant category indexes high on teen usage and lower on teen buying control. this suggests that parents are doing much of the buying, but teens are probably greatly influencing those purchases.
so, in a case like this, tru suggests advertising to teens (to encourage purchase requests) and helping moms fulfill those requests by offering price promotions through couponing and at retail.
according to tru's spring 2007 study, the anti-perspirant and deodorant category indexes high on teen usage and lower on teen buying control. this suggests that parents are doing much of the buying, but teens are probably greatly influencing those purchases.
so, in a case like this, tru suggests advertising to teens (to encourage purchase requests) and helping moms fulfill those requests by offering price promotions through couponing and at retail.
viernes, 11 de mayo de 2007
Tweens ‘R’ Shoppers
by lesley jane seymour
the new york times
april 22, 2007
it is 11:15 a.m. the kids have the day off from school and i'm mall crawling the westchester in white plains, with my posse: my 11-year-old daughter, lake, and two of her friends, annabelle kirk, 11, and eve wulf, 12.
they are identically (though they would say individually) decked out in the suburban tween girl uniform, almost head-to-toe abercrombie: skin-tight jeans and layered t-shirts, as well as ballet flats, uggs, or michael kors boots. eve wears a juicy couture bracelet with a $60 charm that her mother bought for her for valentine's day, which the others fawn over longingly.
shortly after we enter the mall, my perfectly coiffed and lip-glossed group of girls step into louis vuitton and gaze at a white mink stole covered with colorful logos in a plastic case. "i have to have this!" exclaims lake.
"that will take your babysitting money," replies a surprisingly playful saleswoman, "for-ever!"
"oh!" lake says. "i didn't know it was real!"
back in the main hall, the girls spot a man carrying two giant pink juicy couture bags, and they start hissing like snakes, cheering, "ju-i-ccc-y! ju-i-ccc-y!" as if the brand was their favorite member of the mamaroneck high school football team.
when we pull up in front of abercrombie, the preteen version of abercrombie & fitch, silence falls over my crowd. with its cloying overspritzed air, loud thumping music, blowup posters of young girls and boys, this is ground zero for tween fashion worship: collared shirts in sorbet colors, tanks so thin they often come with holes already in them and skin-tight jeans that curvier teenagers can't squeeze into.
it's a place where i have been held hostage so often that i have coined a name for that vacant look of resignation women get when setting foot inside the store: dead mom walking.
but on this day i've come not to bury abercrombie. i am here to observe my daughter and her two friends make their way around a suburban mall to help me understand why shopping seems to have become an acceptable hobby, even an obsession, among some young girls. and to see how stores like abercrombie and american eagle outfitters, as well as luxury brands, successfully court these young girls and turn them into customers.
after 28 years in the fashion business, the last four running marie claire magazine, i am well acquainted with the pleasures of shopping and how the fashion industry is always trying to focus on new audiences. what was surprising about watching these girls move around the mall was their depth of knowledge of even the most sophisticated brands and their brand loyalty.
for them, going to the mall is no longer about looking. the concept of window shopping no longer exists. going home without a bag is unthinkable. shopping has become about buying.
"the idea of recreational shopping is not new," said juliet b. schor, a professor of sociology at boston college and author of "born to buy: the commercialized child and the new consumer culture" (scribner). "think back on stereotypes of women of leisure at the turn of the century who spent all their time shopping."
what is new, she said, "is there is less of a cultural taboo on materialism."
ms. schor said this increase in materialistic values has been reflected in several recent studies, including a pew research center poll of adults 18 to 25 in 2006 that found a majority of those surveyed said that "getting rich" was their main goal.
combine this new emphasis on consumerism with the influence of celebrities, like paris hilton, and you can see where the younger set is getting its notions of fashion, style and culture. there is also tv, with its fashion shows aimed at younger viewers, from "america's next top model" to "project runway."
and there are the celebrity magazines, which count young girls as a significant chunk of their readership.
"we know these readers love to see what celebs are wearing on their arms, carrying on their backs and shopping for," said bonnie fuller, editorial director for american media, which owns star magazine, one of the weeklies that has helped raise the image of celebrity shopping to iconic status. "they see them as fashion role models, no question."
and it's not just tweens who have become fashion obsessed. "they're reflecting adult women who are more interested in fashion and logos than when we grew up," ms. fuller said. "american society was not as style- and fashion-oriented 30 years ago."
several luxury brands and retail apparel companies, like abercrombie & fitch, began singling out tweens about a decade ago.
originally a clothing manufacturer's term to describe adolescents who have outgrown children's styles, but could not yet wear teenage looks (remember the old "preteen"?), a tween is described variously as ages 8 to 15, 9 to 12 or 8 to 12.
it also describes perfectly the way my posse ricochets between childlike abandon and adult composure — by the minute. as we walked past the brookstone store, they threw themselves onto the massage chairs and jumped up and down, just like children. they are caught between two worlds and that is perhaps why stores like the limited too, which my group no longer considers "cool," carry such a schizophrenic mix of bubblegum and bras.
the reason behind the intense focus on tweens and teens is their phenomenal purchasing power.
"the teen market has exploded in terms of size and direct spending power," said michael wood, vice president of teenage research unlimited, who estimated that today's teenage population stood at 33.5 million. "the fastest growing power is the younger market, 12 to 15, accounting for 50 percent of the overall teen market."
mr. wood said that stores like abercrombie, with its walls plastered with photos of all-american girls and boys who do not seem to have a care in the world, offer a safe haven, a kind of new american backyard.
"being a kid today is really tough," said mr. wood, pointing out that this generation of children is growing up with security detectors at their schools. "in a world of worry, what a breath of fresh air."
while my daughter and two friends tried on their skinny jeans and t-shirts in abercrombie's fitting rooms, i chatted with another mother, sally conrad, from katonah, n.y. she was shopping with her daughter julia, 13, and i asked her why abercrombie was their favorite store.
"it's not really about clothes," ms. conrad said. "at this age it's important for them to feel like they're part of a larger club. and this does it."
daniel t. cook, an associate professor of advertising at the university of illinois, said that clothes shopping gives tweens a safe place in which to do some of the heavy lifting of adolescence.
"they get to select and survey a world of identities and selves that are presented out there," he said. "it almost has a sense of ritualistic or magical timeout."
for that reason, stores catering to this age group, in particular, have pulsating lights and kaleidoscopic colors. "they're designed to evoke fantasy," he said.
they are also designed to grab the billions of dollars that tweens independently spend and have sway over. according to 360 youth, an advertising and marketing company that focuses on young people, tweens independently spend $51 billion annually and have "considerable sway" over another $170 billion annually spent on them by parents and family.
that "sway" is what made even more marketers interested. wendy liebmann, president and founder of wsl strategic retail, has studied consumer behavior in retail stores for 17 years for her how america shops survey.
two years ago, she said, she began noticing a change in young consumers. "you'd see parents saying to very young children, 'what flavor toothpaste do you want?' " she said.
in 2005, ms. liebmann quantified that impact and was "astounded" to find that parents said 75 percent of their children under 13 had some say — always or occasionally — on the purchases of home décor for their own room. forty percent had some say in the skin care products they used, 45 percent on hair care products, 65 percent on sneakers and 58 percent on jeans.
"and you say to yourself, 'o.k., this is what parents are admitting!' " ms. liebmann said, laughing. "it's not surprising that by the time this child is 12 they feel they have every right to make decisions and think they have a legitimate opinion that should be paid attention to."
the sociological move away from authoritarian parents to parents-as-friends has given rise to a generation of children that was born to shop. the result?
"we have this incredibly sophisticated, thoughtful, opinionated consumer," ms. liebmann said. "and parents have created it."
out of necessity, those time-pressed parents also began to integrate shopping into their lives. "they got into the minivan with the family and said, 'we're off to best buy or target' or other places," ms. liebmann said. the idea of a store "as a meeting place became part of the vernacular," she said. struggling malls began to offer food, ice-skating and spas to entice consumers to linger longer, and the separation between shopping and entertainment began to blur.
sharon zukin, a sociology professor at brooklyn college and author of "point of purchase" (routledge), does not deride tweens for wanting to shop because she claims it is the modern form of hunting and gathering.
"how many people bake their own bread, sew their own clothes?" she asked. "we're not self-sufficient any more. you have to buy things today. in a way, learning how to shop is crucial today for how to survive."
mother-daughter shopping can be a bonding experience. "in a traditional society you would have spent the whole day gathering food supplies and cooked tortillas together," ms. zukin said. "but we don't do that."
it can even be an important steppingstone toward adult independence. while interviewing people for her book, ms. zukin asked people whether they remembered their first shopping experience. "they all did," she said. "shopping on your own is a rite of passage."
here are some highlights and tween girl insights from the article.
*originally a clothing manufacturer's term to describe adolescents who have outgrown children's styles, but could not yet wear teenage looks, a tween is described variously as ages 8 to 15, 9 to 12 or 8 to 12.
*tweens independently spend $51 billion annually and have considerable sway over another $170 billion annually spent on them by parents and family.
*shopping seems to have become an acceptable hobby, even an obsession, among some tweens.
*parents said 75 percent of their children under 13 had some say—always or occasionally—on the purchases of home décor for their own room. 40 percent had some say in the skin care products they used, 45 percent on hair care products, 65 percent on sneakers and 58 percent on jeans.
*the suburban tween uniform is skin-tight jeans and layered t-shirts with ballet flats, uggs or michael kors boots.
*tweens ricochet between childlike abandon and adult composure—by the minute. they are caught between two worlds.
*abercrombie, the preteen version of abercrombie & fitch, is ground zero for tween fashion worship.
*clothes shopping gives tweens a safe place in which to do some of the heavy lifting of adolescence. they get to select and survey a world of identities and selves that are presented. it almost has a sense of ritualistic or magical timeout.
*stores catering to tweens have pulsating lights and kaleidoscopic colors to evoke fantasy.
*the sociological move away from authoritarian parents to parents-as-friends has given rise to a generation of children that was born to shop.
the new york times
april 22, 2007
it is 11:15 a.m. the kids have the day off from school and i'm mall crawling the westchester in white plains, with my posse: my 11-year-old daughter, lake, and two of her friends, annabelle kirk, 11, and eve wulf, 12.
they are identically (though they would say individually) decked out in the suburban tween girl uniform, almost head-to-toe abercrombie: skin-tight jeans and layered t-shirts, as well as ballet flats, uggs, or michael kors boots. eve wears a juicy couture bracelet with a $60 charm that her mother bought for her for valentine's day, which the others fawn over longingly.
shortly after we enter the mall, my perfectly coiffed and lip-glossed group of girls step into louis vuitton and gaze at a white mink stole covered with colorful logos in a plastic case. "i have to have this!" exclaims lake.
"that will take your babysitting money," replies a surprisingly playful saleswoman, "for-ever!"
"oh!" lake says. "i didn't know it was real!"
back in the main hall, the girls spot a man carrying two giant pink juicy couture bags, and they start hissing like snakes, cheering, "ju-i-ccc-y! ju-i-ccc-y!" as if the brand was their favorite member of the mamaroneck high school football team.
when we pull up in front of abercrombie, the preteen version of abercrombie & fitch, silence falls over my crowd. with its cloying overspritzed air, loud thumping music, blowup posters of young girls and boys, this is ground zero for tween fashion worship: collared shirts in sorbet colors, tanks so thin they often come with holes already in them and skin-tight jeans that curvier teenagers can't squeeze into.
it's a place where i have been held hostage so often that i have coined a name for that vacant look of resignation women get when setting foot inside the store: dead mom walking.
but on this day i've come not to bury abercrombie. i am here to observe my daughter and her two friends make their way around a suburban mall to help me understand why shopping seems to have become an acceptable hobby, even an obsession, among some young girls. and to see how stores like abercrombie and american eagle outfitters, as well as luxury brands, successfully court these young girls and turn them into customers.
after 28 years in the fashion business, the last four running marie claire magazine, i am well acquainted with the pleasures of shopping and how the fashion industry is always trying to focus on new audiences. what was surprising about watching these girls move around the mall was their depth of knowledge of even the most sophisticated brands and their brand loyalty.
for them, going to the mall is no longer about looking. the concept of window shopping no longer exists. going home without a bag is unthinkable. shopping has become about buying.
"the idea of recreational shopping is not new," said juliet b. schor, a professor of sociology at boston college and author of "born to buy: the commercialized child and the new consumer culture" (scribner). "think back on stereotypes of women of leisure at the turn of the century who spent all their time shopping."
what is new, she said, "is there is less of a cultural taboo on materialism."
ms. schor said this increase in materialistic values has been reflected in several recent studies, including a pew research center poll of adults 18 to 25 in 2006 that found a majority of those surveyed said that "getting rich" was their main goal.
combine this new emphasis on consumerism with the influence of celebrities, like paris hilton, and you can see where the younger set is getting its notions of fashion, style and culture. there is also tv, with its fashion shows aimed at younger viewers, from "america's next top model" to "project runway."
and there are the celebrity magazines, which count young girls as a significant chunk of their readership.
"we know these readers love to see what celebs are wearing on their arms, carrying on their backs and shopping for," said bonnie fuller, editorial director for american media, which owns star magazine, one of the weeklies that has helped raise the image of celebrity shopping to iconic status. "they see them as fashion role models, no question."
and it's not just tweens who have become fashion obsessed. "they're reflecting adult women who are more interested in fashion and logos than when we grew up," ms. fuller said. "american society was not as style- and fashion-oriented 30 years ago."
several luxury brands and retail apparel companies, like abercrombie & fitch, began singling out tweens about a decade ago.
originally a clothing manufacturer's term to describe adolescents who have outgrown children's styles, but could not yet wear teenage looks (remember the old "preteen"?), a tween is described variously as ages 8 to 15, 9 to 12 or 8 to 12.
it also describes perfectly the way my posse ricochets between childlike abandon and adult composure — by the minute. as we walked past the brookstone store, they threw themselves onto the massage chairs and jumped up and down, just like children. they are caught between two worlds and that is perhaps why stores like the limited too, which my group no longer considers "cool," carry such a schizophrenic mix of bubblegum and bras.
the reason behind the intense focus on tweens and teens is their phenomenal purchasing power.
"the teen market has exploded in terms of size and direct spending power," said michael wood, vice president of teenage research unlimited, who estimated that today's teenage population stood at 33.5 million. "the fastest growing power is the younger market, 12 to 15, accounting for 50 percent of the overall teen market."
mr. wood said that stores like abercrombie, with its walls plastered with photos of all-american girls and boys who do not seem to have a care in the world, offer a safe haven, a kind of new american backyard.
"being a kid today is really tough," said mr. wood, pointing out that this generation of children is growing up with security detectors at their schools. "in a world of worry, what a breath of fresh air."
while my daughter and two friends tried on their skinny jeans and t-shirts in abercrombie's fitting rooms, i chatted with another mother, sally conrad, from katonah, n.y. she was shopping with her daughter julia, 13, and i asked her why abercrombie was their favorite store.
"it's not really about clothes," ms. conrad said. "at this age it's important for them to feel like they're part of a larger club. and this does it."
daniel t. cook, an associate professor of advertising at the university of illinois, said that clothes shopping gives tweens a safe place in which to do some of the heavy lifting of adolescence.
"they get to select and survey a world of identities and selves that are presented out there," he said. "it almost has a sense of ritualistic or magical timeout."
for that reason, stores catering to this age group, in particular, have pulsating lights and kaleidoscopic colors. "they're designed to evoke fantasy," he said.
they are also designed to grab the billions of dollars that tweens independently spend and have sway over. according to 360 youth, an advertising and marketing company that focuses on young people, tweens independently spend $51 billion annually and have "considerable sway" over another $170 billion annually spent on them by parents and family.
that "sway" is what made even more marketers interested. wendy liebmann, president and founder of wsl strategic retail, has studied consumer behavior in retail stores for 17 years for her how america shops survey.
two years ago, she said, she began noticing a change in young consumers. "you'd see parents saying to very young children, 'what flavor toothpaste do you want?' " she said.
in 2005, ms. liebmann quantified that impact and was "astounded" to find that parents said 75 percent of their children under 13 had some say — always or occasionally — on the purchases of home décor for their own room. forty percent had some say in the skin care products they used, 45 percent on hair care products, 65 percent on sneakers and 58 percent on jeans.
"and you say to yourself, 'o.k., this is what parents are admitting!' " ms. liebmann said, laughing. "it's not surprising that by the time this child is 12 they feel they have every right to make decisions and think they have a legitimate opinion that should be paid attention to."
the sociological move away from authoritarian parents to parents-as-friends has given rise to a generation of children that was born to shop. the result?
"we have this incredibly sophisticated, thoughtful, opinionated consumer," ms. liebmann said. "and parents have created it."
out of necessity, those time-pressed parents also began to integrate shopping into their lives. "they got into the minivan with the family and said, 'we're off to best buy or target' or other places," ms. liebmann said. the idea of a store "as a meeting place became part of the vernacular," she said. struggling malls began to offer food, ice-skating and spas to entice consumers to linger longer, and the separation between shopping and entertainment began to blur.
sharon zukin, a sociology professor at brooklyn college and author of "point of purchase" (routledge), does not deride tweens for wanting to shop because she claims it is the modern form of hunting and gathering.
"how many people bake their own bread, sew their own clothes?" she asked. "we're not self-sufficient any more. you have to buy things today. in a way, learning how to shop is crucial today for how to survive."
mother-daughter shopping can be a bonding experience. "in a traditional society you would have spent the whole day gathering food supplies and cooked tortillas together," ms. zukin said. "but we don't do that."
it can even be an important steppingstone toward adult independence. while interviewing people for her book, ms. zukin asked people whether they remembered their first shopping experience. "they all did," she said. "shopping on your own is a rite of passage."
here are some highlights and tween girl insights from the article.
*originally a clothing manufacturer's term to describe adolescents who have outgrown children's styles, but could not yet wear teenage looks, a tween is described variously as ages 8 to 15, 9 to 12 or 8 to 12.
*tweens independently spend $51 billion annually and have considerable sway over another $170 billion annually spent on them by parents and family.
*shopping seems to have become an acceptable hobby, even an obsession, among some tweens.
*parents said 75 percent of their children under 13 had some say—always or occasionally—on the purchases of home décor for their own room. 40 percent had some say in the skin care products they used, 45 percent on hair care products, 65 percent on sneakers and 58 percent on jeans.
*the suburban tween uniform is skin-tight jeans and layered t-shirts with ballet flats, uggs or michael kors boots.
*tweens ricochet between childlike abandon and adult composure—by the minute. they are caught between two worlds.
*abercrombie, the preteen version of abercrombie & fitch, is ground zero for tween fashion worship.
*clothes shopping gives tweens a safe place in which to do some of the heavy lifting of adolescence. they get to select and survey a world of identities and selves that are presented. it almost has a sense of ritualistic or magical timeout.
*stores catering to tweens have pulsating lights and kaleidoscopic colors to evoke fantasy.
*the sociological move away from authoritarian parents to parents-as-friends has given rise to a generation of children that was born to shop.
jueves, 10 de mayo de 2007
Their favorite celebrities
Teen girls ages 12 to 19 of U.S
tyra banks
johnny depp
jennifer aniston
angelina jolie
reese witherspoon
brad pitt
orlando bloom
adam sandler
julia roberts
lindsey lohan
raven symone
jessica alba
jim carrey
halle berry
paris hilton
chad michael murray
vin diesel
jessica simpson
hilary duff
zac efron
sandra bullock
paul walker
rachel mcadams
eva longoria
will smith
ashton kutcher
tyra banks
johnny depp
jennifer aniston
angelina jolie
reese witherspoon
brad pitt
orlando bloom
adam sandler
julia roberts
lindsey lohan
raven symone
jessica alba
jim carrey
halle berry
paris hilton
chad michael murray
vin diesel
jessica simpson
hilary duff
zac efron
sandra bullock
paul walker
rachel mcadams
eva longoria
will smith
ashton kutcher
Teens are the protagonists of the MTV programming
The channel presents a new interactive programming and releases its image campaign"Generated By Me" where the hearing is also the protagonist of the promotional spots
MTV Latin America launch its interactive campaign " Generated By Me ", across which(whom) hearing teens will be able to be the protagonists of the new programming throughout the whole year. All the teenagers who wants to be the next stars have to go to the web site http://www.mtvla.com/ and participate in different shows as "Dansin'Ropa" (dancing without cloth), " KaraO - Que?! " (Karaoke), "Exposed 2 ª Season ", " I Want My FIfteen 2 ª Season ", "Conservatoire", " Rock Dinner Segunda Season ", " Mon Amour Express " and new " MTV News Docu ".
Besides the channel initiated an image campaign where the hearing turns into interactive television watchers who leads the promotional spots of " Generated By Me ", which were recorded in Miami, Mexico D.F., Bogota and Buenos Aires.
MTV Latin America launch its interactive campaign " Generated By Me ", across which(whom) hearing teens will be able to be the protagonists of the new programming throughout the whole year. All the teenagers who wants to be the next stars have to go to the web site http://www.mtvla.com/ and participate in different shows as "Dansin'Ropa" (dancing without cloth), " KaraO - Que?! " (Karaoke), "Exposed 2 ª Season ", " I Want My FIfteen 2 ª Season ", "Conservatoire", " Rock Dinner Segunda Season ", " Mon Amour Express " and new " MTV News Docu ".
Besides the channel initiated an image campaign where the hearing turns into interactive television watchers who leads the promotional spots of " Generated By Me ", which were recorded in Miami, Mexico D.F., Bogota and Buenos Aires.
Teens acronyms
a/s/l: age, sex, location
bf/gf: boyfriend, girlfriend
bff: best friend forever
bf4l: best friends for life
brb: be right back
busted: ugly
cd9: code 9, means parents are around
cheddar: cash, money
chillaxin: chillin' combined with relaxin'
dawg/dog: friend
dude: a name for anyone
duh: that was totally obvious
fa sho/fo shizzle: for sure
g: friend
g2g: got to gohome
skillet: friend
hot: attractive
idk: i don't know
jk: just kidding(l)
mirl: (let's) meet in real life
lol: laugh out loud
morf: male or female
money: coolmos, dos,
pos: mom over shoulder, dad over shoulder, parent over shoulder
my bad: my mistake
nmu: not much, you?
omg: oh my gosh!
oh snap!: exclamation of surprise, misfortune or insultp
911: parent emergency
paw, prw: parents are watching
pir: parent in rooms
2r: send to receive (pictures)
stoked: excited
tight: cool
ttyl: talk to you later
wu/what up/waz up/sup: what's up?
w/e: whatever
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